HIMSS18 Annual Conference
Wynn Las Vegas
Mar. 5, 2018

David Asch

Executive Director
Penn Medicine Center for Health Care Innovation

David Asch, MD, MBA is executive dof the Penn Medicine Center for Health Care Innovation. He is the John Morgan Professor at the Perelman School of Medicine and the Wharton School at the University of Pennsylvania. He practices internal medicine at the Philadelphia Veterans Affairs Medical Center, where he created and from 2001 to 2012 directed the Center for Health Equity Research and Promotion.  From 1998 to 2012 he was executive director of the Leonard Davis Institute of Health Economics. His research is in the area of behavioral economics and aims to understand and improve how physicians and patients make medical choices. He is an elected member of the National Academy of Medicine and he has received awards for teaching, mentorship, and scholarship.

March 5, 2018
8:35am - 9:05am

You’ve strategically incorporated technology into your practice and delivery system. Now, you need clinicians and staff to engage. Innovative companies are applying behavioral economics to drive organizational change and improve outcomes. In this keynote, Dr. David Asch, Executive Director of the Penn Medicine Center for Innovation and co-founder of VAL Health, will present evidence on the application of behavioral economics and examples on how we can learn from digital innovations in other industries.

  • Understand core principles of behavioral economics.
  • Become familiar with evidence-based applications to drive clinician and staff adoption of new technologies.
  • Examine case studies from other industries that can be translated to health care
March 5, 2018
12:40pm - 1:00pm

One of the best ways learn is to network with your peers. This session provides an opportunity for attendees to meet with morning speakers and dive deeper into specific topics.

Here's how it works:

Speakers from the morning sessions will be stationed at different tables in the room. Attendees can circulate and speak one-on-one or in groups with individual speakers.

Network, share and learn in this interactive environment.

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