Reena leads Ipsos healthcare’s digital research strategy focusing in particular on mobile and big data. She ensures that Ipsos develops and employs powerful capabilities in evolving digital techniques. Whether this is actively engaging with respondents via mobile, online or, increasingly, through passive measurement and ‘big data’ analytics.
Reena is an experienced researcher who has a long legacy of meeting client needs across therapy area(s) and is a thought leader in emerging connected health developments. She sits on the board for Personal Connected Health Alliance and recently directed Digital Doctor 2017.
Reena joined Ipsos Healthcare in 2011 and has a Bsc (Hon) in Psychology from University of Kent.
One of the few constants in life is change, and nowhere is that more true than healthcare. Patient loads are larger. New digital channels bustle with information and compete for doctors’ attention. New technological innovations launch on a weekly basis, or so it seems. Patients are becoming ever more empowered, attending consultations with their own biometric data in hand, and breakthrough technologies in artificial intelligence and virtual reality are major disruptive forces.
In this opening leadership panel, our expert speakers discuss how healthcare organizations are:
- Implementing and enabling these new technologies.
- Uncovering and addressing the associated opportunities and barriers.
- Assessing what must be done to help physicians and other clinicians adapt to this evolving healthcare paradigm.