DIGITAL PERSONAL CONNECTED HEALTH
Orlando, FL - February 19 - 20, 2017
In this session, INTEGRIS Health, the largest not-for-profit health system in Oklahoma, will discuss how it increased patient engagement in both rural and urban areas while exceeding its business goals through its direct-to-consumer online virtual care clinic.
Attendees will learn how INTEGRIS implemented a strategic “retail” perspective in its marketing efforts, yielding more than 2,600 virtual visits since its virtual clinic launched in 2015 and converting more than 18 percent of consumers to patients.
This effort included a robust, 360-degree marketing plan that provided a presence in some combination of television, radio, digital and social media throughout the year.