DIGITAL PERSONAL CONNECTED HEALTH

Orlando, FL
Feb. 19-20, 2017

Patient Engagement Success: A Consumer-Driven Approach to Promoting Virtual Clinics

February 20, 2017
2:00pm - 2:30pm
Plaza International G-H Ballroom

In this session, INTEGRIS Health, the largest not-for-profit health system in Oklahoma, will discuss how it increased patient engagement in both rural and urban areas while exceeding its business goals through its direct-to-consumer online virtual care clinic.

Attendees will learn how INTEGRIS implemented a strategic “retail” perspective in its marketing efforts, yielding more than 2,600 virtual visits since its virtual clinic launched in 2015 and converting more than 18 percent of consumers to patients.

This effort included a robust, 360-degree marketing plan that provided a presence in some combination of television, radio, digital and social media throughout the year.

Takeaways

  • Audience will learn several direct to consumer strategic approaches on how to better engage and maintain patient loyalty via two-way interactive video calls.
  • Audience will learn the key differences between marketing a retail virtual clinic and marketing a contractual or fee-for-service telemedicine program.
  • Audience will learn three strategic marketing approaches to increase the conversion rate of virtual consumers to health care system patients.

Speakers

Pamela
Forducey
System Director
INTEGRIS Health

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