Orlando, FL
Feb. 19-20, 2017
Chief Architect
Independence Blue Cross

Gregory Barnowsky is chief architect of enterprise architecture for Independence Blue Cross (IBC). Greg leads a team charged with identifying opportunities to improve operational agility and reduce costs through innovative uses of technology for IBC and driving architecture disciplines and approaches throughout the IBC organization.

February 19, 2017
3:25pm - 4:00pm
Plaza International G-H Ballroom

Independence Blue Cross is one of the leading Blue Cross plans nationally and a leader in digital health innovation in the Philadelphia region.

The payer offers several mobile apps, has connected providers and patients via telemedicine, and has taken an early role in adopting web technology like FHIR for data exchange. Independence has pioneered health information, bringing the benefits of care coordination and population health to the people in its region.

More comprehensive views of health and quality have been accomplished through combining EMR data with claims and other data, connecting members and their providers mutually empowered with actionable information.

In this session, speakers will discuss these programs and how they are helping providers improve care, expand access, and drive down cost.


  • Digital patient engagement informs patient accountability for health.
  • Well-designed longitudinal patient data informs providers and payers efficiencies and quality.
  • Security and privacy can foster convenience and comprehensive patient and provider experience.

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