Jonathan R. Slotkin, MD, FAANS is the Medical Director of Geisinger in Motion, Division of Applied Research and Clinical Informatics at Geisinger Health System. He is also the Director of Spinal Surgery for the Geisinger Health System Neuroscience Institute. Dr. Slotkin has developed key strategies and solutions to drive digital provider and patient engagement, including the use of mobile device and bring your own device (BYOD) technology around lumbar spine surgery. He has a particular interest in digital methods for both the measurement of clinical patient outcomes and the improvement of global patient experience. He has been a clinical co-leader in the design and implementation of several of Geisinger's care delivery reengineering initiatives, including ProvenCare(R). Dr. Slotkin has clinical expertise in complex spinal surgery, and active translational research in the areas of tissue engineering and regenerative medicine.
Geisinger Health System, one of the nation's largest healthcare providers, serving over 45 counties, has embarked on a mission to deliver a personalized experience in all of its patient interactions. This means tailoring interactions based on communication preferences, behaviors and motivations.
For example, diabetes is a condition that strikes many people. Their lifestyles are all different. What motivates them to change are different. Some patients will be self-motivated; for some, a life event such as a grandkid’s graduation will be more effective. Incorporating all of these into healthcare interactions will improve the experience and the likelihood of adherence to (tailored) care plans.
To enable this personalized experience, Geisinger has developed a system-wide plan to implement customer relationship management (CRM) as the core technology. To explore how this system will work, the organization has embarked on two pilots, one for breast cancer and one for diabetes and obesity for food insecure patients.
This session will share program design and the results to-date.
- Understand consumer expectations regarding healthcare delivery.
- Discuss data that will help personalize the experience.
- Understand the potential role that CRM technology can play in healthcare.