Pamela G. Forducey, Ph.D., ABPP is the system director of INTEGRIS eHealth and received her doctorate degree in 1989 from the University of Oklahoma in counseling psychology and has been board certified by the American Board of Professional Psychology in Rehabilitation Psychology since 2004.
Dr. Forducey has been at INTEGRIS Health since 1994 and has served as project administrator for federal, private, and pharmaceutical grants. Funding agencies include the Department of Health and Human Services (DHHS), Health and Resources Services Administration (HRSA), Office of Advancement of TeleHealth (OAT); the United States Department of Agriculture, Rural Utility Services (RUS); the U.S. Department of Education, Rehabilitation Services Administration (RSA); Vertex TeleHepatology ECHO project; Genentech CME, the Oklahoma City Community Foundation; the Oklahoma Center for Advancement of Science and Technology (OCAST); the Oklahoma Department of Highway Safety; and Blue Cross Blue Shield of Oklahoma Telehealth project.
She has 26 years of both clinical and administrative experience working with individuals with disability and their family members. The second half of her career has been focused on increasing access to health care for individuals with chronic medical conditions who reside in remote/rural areas of Oklahoma via telecommunications technology.
Dr. Forducey has presented more than 65 professional presentations over the past eight years and has published 10 articles in peer reviewed professional journals, half of which were invited articles. She also has co-authored chapters in three texts, which have focused on topics of human and organizational dynamics in e-Health and health care technology and management.
In this session, INTEGRIS Health, the largest not-for-profit health system in Oklahoma, will discuss how it increased patient engagement in both rural and urban areas while exceeding its business goals through its direct-to-consumer online virtual care clinic.
Attendees will learn how INTEGRIS implemented a strategic “retail” perspective in its marketing efforts, yielding more than 2,600 virtual visits since its virtual clinic launched in 2015 and converting more than 18 percent of consumers to patients.
This effort included a robust, 360-degree marketing plan that provided a presence in some combination of television, radio, digital and social media throughout the year.
- Audience will learn several direct to consumer strategic approaches on how to better engage and maintain patient loyalty via two-way interactive video calls.
- Audience will learn the key differences between marketing a retail virtual clinic and marketing a contractual or fee-for-service telemedicine program.
- Audience will learn three strategic marketing approaches to increase the conversion rate of virtual consumers to health care system patients.